| |
| |
|
Internet Marketing Information |
|
|
|
With Todays Internet, Is Banner Advertising Worth Your Time?
A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network. Most banner exchanges are set up with an exchange rate of a 2 to 1 ratio. Which simply means that for every two banners your site displays, your banner will be shown on one of the other sites in the network one (1) time. Each website that participates in the network displays a banner on their web page. The banner will advertise another persons website that is a part of the program. With each site being linked to the network, every time your page is viewed, the banner will change with a new advertiser. The idea is a rotating process so everyone's banner will be displayed (depending on the ratio). To find a banner exchange program, you can go to any major search engine to search for networks you may want to consider. You can find banner exchanges that have from hundreds to thousands of sites participating in the exchange program. The Concept: Participating in a banner exchange program may sound somewhat appealing since this is a free service, but you need to read on. First off, lets take a look at how much traffic you may get from this type of marketing, or I should say, how much targeted traffic you'll receive. If you are in a banner exchange program that offers a 2 to 1 ratio and you displayed your banner 1,000 times, you would get your site displayed 500 times. At this point it would seem like this is a good marketing venture, but it's important to know that the click through rate on banners has changed considerably. Today most viewers ignore banners whereas the average click through rate (the likelihood that someone will click on the banner) has dropped to a half percent. Now if you take the figures above (500) x 1/2 percent, you will get (2.5). So this means that for every 1,000 times you displayed a banner, you may only get 2 to 3 people who actually clicked on the banner to your website. Still not convinced, well lets take it a step further. With some banner exchange programs the network may not categorize the websites in the network. There can be hundreds of banner ads with each one promoting to a different market trend. So this would mean your chances of getting targeted traffic to your website are slim. You can end up getting a lot of traffic from people that has no interest in what you have to offer (that appeal is starting to wear off a little, isn't it). If you do a little researching, you will find some banner exchange networks that do categorize and will give you a better ratio than 2 to 1. So if you want to get the best results from using a banner exchange, our advice is to look for networks that categorize and offer the higher ratio. Our point of view on using banner exchanges is not necessarily to give a negative view, but that we feel there are other ways to promote your business that will give you far better results. The truth of the matter is, years ago banner exchanges worked very well and were extremely popular. As the Internet has grown, as well as the people who use it, this form of marketing will give you little results in today's Internet. John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Internet Marketing On A Budget Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. 6 Basic Principals Every Online Business Owner Should Know The fact that you're reading this article shows your interest in starting your very own internet business. Maybe you're already an online business owner in search of some answers why your online business stalled. Dont Treat Your Business Like a Casino It's amazing how many people are jumping into the internet marketing business. The good news is that the pie is pretty unlimited so we can all get a nice slice. Online Sales: 10 Magical Online Sales Tactics To Sell Your Products Faster There are certain magical tactics that work so well that when you use them, they can help you sell your products faster and make more money.Here are these online sales magical secrets:1. Progress to Success It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. Avoid Marketing Stagnation Using 3 Basic Methods You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a "bump school" ski lesson in Breckenridge, Colorado. Look Smart Not Small Business Friendly There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness. The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. The Power of Taglines: Take My Tagline Test! An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. Excelling With Online Marketing Do you want to build a successful online business?Then start using online math and use Microsoft Excel.I've written an e-book this year that sells at a profit. Motivating Shoppers with Online Coupons (Part 1 of 2) Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. 8 Benefits Of Helping An Online Business Newbie Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. What Is Drop Shipping? The Perfect Solution Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?Every entrepreneur who is looking for the most efficient way to sell products over the internet should be very enthusiastic about drop shipping. Find Your Niche - The Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Online Business Mistakes Everybody makes mistakes, but nobody likes to talk about them. We feel silly and foolish, even though we could not possibly have known. What is Pay Per Call? How does it work? Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay-Per-Click advertising. El Marketing, Das Marketing, Le Marketing While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Top 3 Online Business Success Needs 1) Web SiteThis is for sure the most important part of your online business, this is how you create your presence on the Internet. Being in business online and not having a web site means you have no place where your customers can find you. New Form of Click Fraud Discovered If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.You already know that if you're adventurous enough to run your own pay-per-click advertising campaign--e. Educate Yourself to Succeed in Internet Marketing More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing is more difficult than it may seems and if you don't have a sufficient experience you will usually waste a lot of time and resources doing things that don't produce the results you expect.
|
|
|
|
|
